EkoFuel is a brand of Prima Industries Ltd. Prima Industries Ltd and its affiliates are concerned about privacy issues and want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through our websites and any mobile sites, through other services that we may offer in connections with our Websites, over the phone, through our official social media pages that we control, as well as through HTML-formatted email messages that we send to you.
By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.
Last Updated: 17/05/23
We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on this page. The revised Policy will be effective from the date shown at the top of this page. Your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy.
“Personal Information” is information that identifies you as an individual, such as:
• Name
• User name
• Postal address (including billing and shipping addresses)
• Telephone number (including home and mobile phone numbers)
• Email address
• Credit and debit card details
• Profile picture
• Social media account ID
• Country of residence
In some cases, we may use a third party payment service to process purchases and/or collect donations made through the Site. In these cases, your Personal Information may be collected by this third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s use or disclosure of your Personal Information. If you submit any Personal Information relating to other people to us or to our service providers in connection with the Site, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
We do not collect any special categories of personal data of any kind (e.g. Health records, race, religion, sexual orientation).
We and our service providers may collect Personal Information in a variety of ways, including:
• Through this Site: We may collect Personal Information through the Site, e.g., when you sign up for a newsletter or send an enquiry
• Offline: We may collect Personal Information from you offline, such as when you contact us over the phone.
• From Other Sources: We may receive your Personal Information from other sources, such as public databases; joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties. For example, if you elect to connect your social media account to your Website account, certain Personal Information from your social media account will be shared with us, which may include Personal Information that is part of your profile or your friends’ profiles.
To the extent permitted by applicable law, the Personal Information you provide through the Site may be combined with Personal Information and Other Information that you provide to us (via online or offline means), that is publicly available, or that we may otherwise obtain online or offline, including, for example, from providers of demographic and other information, social media platforms and other third parties.
To the extent permitted by applicable law, we may use Personal Information:
• To respond to your inquiries and fulfil your requests, such as to send you newsletters or to respond to your questions and comments.
• To complete and fulfil your purchase, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.
• To provide you with updates and announcements concerning our products, promotions and programs and to send you invitations to participate in special programs.
• To re-contact you if we have not heard from you in a while.
• To send you advertising/promotional material from any of our affiliates.
• To permit you to participate in social sharing, including live social media feeds.
• For our business purposes, such as analyzing and managing our businesses, market research, audits, developing new products, enhancing our Sites, improving our services and products, identifying usage trends, determining the effectiveness of our promotional campaigns, tailoring the Sites experience and content based on your past activities on the Sites, and gauging customer satisfaction and providing customer service (including troubleshooting in connection with customer issues).
Our legal basis for processing personal data:
• Contractural Obligation
• Legal obligation
• Legitimate business interest
Any legitimate interests pursued by Prima Industries Ltd are as follows:
• Business development (lead generation, relationship management)
• To improve our products and services offered
• Marketing purposes
We may disclose your personal information to our employees, insurers, professional advisers, suppliers or subcontractors insofar as reasonably necessary for the purposes above.
We may also disclose your personal information to the extent that we are required to do so by law or in connection with any ongoing or prospective legal proceedings.
Third Party |
Processing activity |
Distribution/Logistics partners |
Facilitating business transactions |
Lloyds CardNet |
Facilitating business transactions |
PayPal |
Facilitating business transactions |
HMRC |
Legal obligation |
Legal representatives |
Legal obligation |
HubSpot CRM |
Marketing and promotion of our goods and services |
Except as stated in this policy, we will not provide your personal information to third parties.
Personal data will be processed for as long as they are a valid or potential customer. Prima Industries Ltd will store the personal data for this period, unless there is a legitimate, contractual or legal obligation that would require us to remove personal data.
Customers: A business or individual who has transacted with us for the provision of goods or services.
Retention period for Customers: Contact Information: Between 2 years - indefinitely (until request for the data to be removed). Financial Information: 7 years minimum.
Prospective Customers: A business or individual who's contact details we have legitimately gained through sources as in this Privacy Policy and who we would like to transact with
Retention period for Prospective Customers: Between 2 years - Indefinitely (until request for the data to be removed).
Prima Industries Ltd uses cookies to store information essential for your user experience while browsing the EkoFuel website.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
Our cookies do not in themselves recognise the individual user but will recognise the computer you are using so that we know when you are returning to EkoFuel.org.
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
The EkoFuel website uses a number of cookies for the purposes of improving your user experience and analysing website use.
Cookies can be broken down into the following categories.
Strictly necessary cookies - These cookies are essential for you to browse the website and use its features. An example of a strictly necessary cookie is allowing the webshop to hold your items in your cart while you are using the site. These cookies are mandatory and can not be opted out of.
Preference cookies - These cookies allow our website to remember your previous choices. For example your username and password for quicker logging in to your EkoFuel shop account. Please note, your personal information such as passwords are not shared with us by these cookies.
Statistics cookies - These cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you, it is all anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services such as google analytics.
Marketing cookies - These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad.
Most browsers will automatically accept cookies, but you can change the settings on your browser to prevent this from happening.
Listed below are the links to the support documents on how to manage and delete cookies from the most commonly used web browsers (Links correct as of this policy publication).
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using any other web browser, please visit your browser’s official support documents.
We may from time to time refer to or establish relations with companies, organisations and public bodies that will enable you to access their websites directly from our website. Each company, organisation or public body operates its own policy regarding privacy, the sale of personal data and the use of cookies. If you have a particular interest in, or concern regarding the way your data will be used then you are advised to read the Privacy Statement on the relevant website. We will try to provide you with links to high quality, reputable websites which we believe will be of interest and relevant to you, but please note that such third party websites are not under our control and we do not contribute to the content of such websites. When you click through to any of these websites you leave the area controlled by Prima Industries Ltd. We cannot accept responsibility for any issues arising in connection with the third party's use of your data, the website content or the services offered to you by these websites.
You may provide a link (but not a framed link) to this site but not (save with our prior written agreement) in any way, which gives the impression that we are associated with or have approved such other site. You may not reproduce or store any part of this site on any other website without our prior written consent.
We are also not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Meta, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including in connection with any Personal Information you disclose to other organizations through or in connection with our Social Media Pages.
At any point while we are in possession of, or processing your personal data, you, the data subject, have the following rights:
• Right of access - You have the right to request a copy of the information that we hold about you
• Right of rectification - You have the right to correct data that we hold about you that is inaccurate or incomplete
• Right to be forgotten - In certain circumstances you can ask for the data we hold about you to be erased from our records
• Right to restriction of processing - Where certain conditions apply to have a right to restrict the processing.
• Right of portability - You have the right to have the data we hold about you transferred to another organisation
• Right to object - You have the right to object to a certain types of processing such as direct marketing
• Right to judicial review
All of the above requests will be forwarded on should there be a third party involved in the processing of your personal data.
You can check that the information which we are holding is accurate by emailing us at [email protected] . Also, even if you have consented to receive promotional information from us you can request that we do not contact you with further information by e-mailing us at any time.
In addition to these policies your personal data is protected in the UK by the Data Protection Act 2018. Under this Act we will only process any data we hold about you in a lawful and fair manner. We will keep your data securely to prevent unauthorised access by third parties.
Your personal data may have to be disclosed if we are required to disclose it by law, or as a result of a lawful request by a governmental or law enforcement authority.
Ekofuel.org is owned and operated by Prima Industries Ltd trading as Prima Industries Ltd, Company No. 5688373. Our registered office is: Unit 2, Chesterton Court, Eastwood Trading Estate, Rotherham, S65 1SJ.
You can contact us on +44 1709 524 162, by post at the above address or email [email protected]
In the event that you wish to make a complaint about how your personal data is being processed by Prima Industries Ltd (or third parties as described in this privacy policy) or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Prima Industries Ltd. The details for each of these contacts are:
Contact Name: |
Information Commissioners Office (ICO) |
Address: |
Information Commissioners Office, Wycliffe House, Water lane, Wilmslow, Cheshire, SK9 5AF |
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Telephone |
03031 231 113 |
Contact Name: |
Prima Industries Ltd |
Address: |
Unit 2, Chesterton Court, Eastwood Trading Estate, Rotherham, S65 1SJ |
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Telephone |
+44 1709 524 162 |